How to Create a Gift Campaign to Raise Funds for Your Organization

Fundraising depends on a number of strategies to acquire the needed funds. There can be product fundraising, which relies on the sale of a product such as cookies, chocolate or a non-consumable product. There can also be event fund-raising which, as its name suggests, is when the fundraisers organize an event and sell tickets to it. A variation of this is the ‘a-thon’ in which participants often solicit their own funding, e.g. parents or grandparents sponsor a certain number of kilometers for the participant to walk.

Then there is the gift campaign, where people are challenged to pledge an amount of money for no return except perhaps a good reputation and to see good come from their gift. In this case the cause needs to be presented primarily as an investment to the giver, rather than a need. For instance, better educational facilities will eventually translate into better-trained employees for a company in the district that recruits and trains staff from the surrounding area. They may even save a considerable amount on future training of their staff.

So rather than selling tickets for a raffle or function or thinking of some other way to raise money such as an ‘a-thon’, it might be feasible for your organization to create a gift campaign to raise money. A gift campaign will encourage donors to pledge gifts over a period of time, so that the increase grows with a minimum of work, even if it takes a lot to put it into place the first time.

However, you must ask yourself if your organization is ready for this major step. While a gift campaign if done properly, is sure to raise a great deal of money, you do need to have plenty of staff and the resources to put into the effort. There must be adequate preparation before the campaign actually begins. It will be necessary to have a strong base support of giving from the Board of Trustee members, while guidance from a Development Committee will be invaluable.

Companies and individuals should be identified as prospective donors and rated on the amount they could be expected to give. The report presented to them must be compelling and show how they are likely to benefit from their gift. They like to be able to write it off their tax as well as see some other benefits.

They can be presented with the option of a challenge to match another gift, but the most important part is that they should be made to feel a valuable part of the whole process and to this end, kept informed of all the past, present and future data as it becomes available.

Get This Great MP3 Audio & E-book!

How to Set Up a Lecture or Meeting with Supporters Once you have a loyal band of supporters to help ...
read more

How to Encourage Annual Giving from Your Supporters Once you have good supporters, it’s a great deal easier to encourage ...
read more

How to Plan a Fundraising Event All events take a great deal of planning and the fundraiser is no exception. ...
read more

How to Create a Budget for Your Fundraising Event The necessity of creating a budget for your fundraising even cannot ...
read more

Legal and Tax Issues for Fundraising Activities In many states funds gained by fundraising are not taxable, but it sometimes ...
read more

How Will You Thank Your Supporters? Once the fundraising even is over and has been successful, then you will need ...
read more

Could Your Organization Get a Grant? Firstly, where do grants come from? There are several sources foundations and federal government, ...
read more

How to Accept Fundraising Donations Online Once you have your fundraiser website set up, the next step is to monetize ...
read more

How to Create a Gift Campaign to Raise Funds for Your Organization Fundraising depends on a number of strategies to ...
read more

How to Create a Press Release for Your Fundraiser A press release is an important component of your fundraising event. ...
read more

What is Your Fundraising Goal? Many organizations depend on fundraising to get the things they need. People fundraise to get ...
read more

How to Enlist Help with Your Fundraiser from Current Supporters Your current supporters are the mainstay of your organization. You’ve ...
read more

How to Generate Gifts or Donations for Your Fundraiser from Sponsors To generate donations or gifts from sponsors, you will ...
read more

How to Request a Grant or Get a Renewal for Your Organization Once you have found a grant that your ...
read more

How to Suggest Inheritance Giving from Supporters Inheritance giving plays quite a large part in the fundraising processes. It may ...
read more

Tips for Creating an Effective Website for Your Fundraiser To have a website for your fundraiser is to take advantage ...
read more

Tips for Developing Printed Material that Attracts Support for Your Fundraiser To develop printed materials that are eye-catching and will ...
read more

Does Your Issue or Organization Look Worthy? To fundraise successfully, your organization needs to look worthy. How many times have ...
read more

What Tools or Skills do You Have Available? To complete a fundraiser successfully you need to have access to various ...
read more

What Equipment or Assets are Available? Once you start fundraising in earnest - or rather, before you start, you need ...
read more

Who are Your Current Supporters? The supporters for any fundraising event are usually those who are passionate or interested enough ...
read more

What is Your Fundraising Strategy? Implementing specific strategies is done in all levels of business and no less in fundraising. ...
read more

What Will Motivate Support for Your Issue or Organization? Every organization needs support to be a success and fundraising is ...
read more

How Will You Communicate Your Message? A compelling message will communicate your ideals and goals not only to your helpers ...
read more

How to Attract Media Attention to Your Fundraiser Every fundraiser will be the better for a spot - or big ...
read more

Creative Cheerleading Fundraising Ideas There are many things you can do if you are looking for creative ways to raise ...
read more

How to Come Up with a Novel Fundraising Idea There are many ways you can come up with a fundraising ...
read more

Coming Up with Unique Fundraising Ideas When you come up with unique fundraising ideas you need to think about a ...
read more