How Will You Communicate Your Message?

A compelling message will communicate your ideals and goals not only to your helpers but also to the wider community from which will come your sponsors. Decisions are usually taken based on emotion rather than logic, so your message needs to appeal to the emotions and create a compelling reason why people should act and act now. In these busy days, you need to be able to present your goals in a clear and concise way that people can understand with a minimum of effort.

There are many ways to communicate your message in these days of modern technology. While a telephone or cell phone is essential, it is limited because you can only reach one person at a time with it. You have email with which you can keep everyone abreast of all developments and any changes that might occur. Email can be sent to a great many people all at once, if you have their email addresses.

Snail mail has a part to play also, with real life addresses much easier to get hold of if you don’t know a person’s email address. You can certainly make use of newsletters, brochures, leaflets and flyers and if you can get visual aids to go in them, so much the better. Graphics play an important part of any message and most people will look at the picture before they read the words around it. If the picture interests them they will read on.

What about a website? The Internet is often under-used in this way. Once you have a website dedicated to your cause, it is simple matter to place the website address on all your communications. You could even have badges advertising it.

CDs and videos will also help get the message across. Many people who have no time to read can listen to a CD on their way to and from work. Visual learners much prefer to see something on a video than read about it. Those who work with computers would find it a simple matter to go to a website.

How you communicate your message may depend a great deal on your perceived target market. Students prefer email, but an older age group may rather receive snail mail. Not everyone has the time or the will to go to too much trouble to access your message, so make it as easy as possible. Try and communicate it in only one action. For instance if someone receives a letter asking him to go to a website, he may decide to put that off until there is more time - which never comes. Had the letter adequately explained the message, he would have no need to go to the website.

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